Notes on running a business with AI.
What we're learning from the businesses that run on relationships — trust ladders, follow-up playbooks, and the unglamorous details that make AI worth having in your inbox.
AI for small service businesses in 2026: what's hype, what's real
A clear-eyed look at AI for small service businesses in 2026 — what genuinely works now (answering messages, booking, follow-up), what's still overhyped, and the five questions that separate a real AI agent from a chatbot in a trench coat.
Read →02What is a presend judge — and why your AI agent needs one
A presend judge is a second AI that checks every reply against your policies before it reaches a customer. How the draft-then-judge pipeline works, what it catches, and the questions to ask any AI vendor.
Read →03How AI agents actually book appointments: the tool-call loop, explained
An AI agent doesn't 'know' your calendar — it calls it. Here's the receive → understand → act → learn loop that turns a customer message into a confirmed booking, the tool calls underneath it, and what keeps it from booking a slot that doesn't exist.
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