What are no-shows really costing you?
Every missed appointment is an empty chair you can’t resell. Move the sliders to see what it adds up to in a year — and how much an AI front desk could win back.
Walking out the door every year
$0
That’s $0 a month in empty chairs.
Recover even 50%with instant booking, deposits and reminders — $0 back, every year.
A no-show isn’t one empty chair — it’s three costs. The lost appointment itself. The patient or client who wanted that exact slot and couldn’t get it. And the front-desk time spent calling to confirm and chasing to rebook.
The number above is just the first of those. The good news: the same three things that prevent no-shows — instant confirmation, a deposit at booking, and reminders people actually reply to — are exactly what an AI receptionist does on its own, every time.
Cura answers every booking message on WhatsApp, Instagram and web, confirms the appointment instantly, sends a secure deposit link to lock it in, reminds the customer in a thread they can reply to, and automatically re-books anyone who misses — the whole no-show playbook, running without your front desk lifting a finger.
No-show costs, answered.
How much do no-shows cost a clinic or salon?
It depends on your volume and prices, but it adds up fast. For example, a practice seeing 80 appointments a week at a $120 average, with a 12% no-show rate, loses roughly $60,000 a year to empty chairs. Put your own numbers into the calculator above to see yours.
How do you calculate the cost of no-shows?
Multiply your appointments per week by 52, by your no-show rate, by your average appointment value — that's the revenue that walked out the door. The calculator above does it instantly, and also shows how much an AI receptionist could recover.
How can I reduce no-shows?
The biggest levers are: confirm and remind in a channel people actually reply to (WhatsApp, SMS), take a deposit at the time of booking, and follow up automatically to rebook anyone who misses. Cura does all three on its own.
Do deposits really reduce no-shows?
Yes — asking for a small deposit at the time of booking is one of the most effective ways to cut no-shows, because the customer has something invested. Cura can send a secure deposit link as part of the booking, automatically.
Stop reselling empty chairs.
Connect a channel and watch Cura book, deposit, and remind on real conversations. Nothing sends until you approve.