Question 1

What is Cura?

Accepted Answer

Cura is an AI agent for service businesses — clinics, salons, hotels, spas, studios, veterinary practices, dive schools, coaches. It answers customer messages, books appointments, and follows up across every channel, and keeps a CRM record of each conversation. The goal is to handle the repetitive front-desk work so your team can focus on the people in front of them.

Question 2

How is Cura different from a chatbot?

Accepted Answer

A chatbot follows scripted decision trees and breaks the moment a customer goes off-script. Cura is an AI agent: it understands real messages in plain language, replies from your own knowledge in your voice, books appointments, follows up on its own, and hands off to a human when judgment is needed. It works the way a great receptionist does, not the way a phone-tree menu does.

Question 3

Does Cura replace my receptionist or front-desk staff?

Accepted Answer

No — it takes the repetitive and after-hours load off them. Cura handles the same first questions at 11 pm and during the rush so your team isn't answering them twenty times a day; the moment a conversation needs real judgment, a person takes over with the full thread. Most teams use it to move staff off the keyboard and back to the customers in front of them.

Question 4

How fast can I set it up?

Accepted Answer

Most businesses are running in an afternoon, with no developers. You connect your busiest channel, paste in your FAQ, prices, and policies in plain language, and run Draft mode the same day to watch Cura reply before anything goes live. There's no migration and nothing to rebuild.

Question 5

Which businesses is Cura for?

Accepted Answer

Cura is built for service businesses that run on relationships and bookings — clinics, salons, hotels, spas, studios, veterinary practices, dive schools, and coaches. If customers message you to ask questions and book time, and the follow-up is what wins or loses the visit, Cura fits. It works in any language, so location isn't a constraint.

Question 6

How does Cura reply in my voice?

Accepted Answer

Cura drafts from your own knowledge — your saved replies, prices, policies, and tone — not a generic script. Before any reply sends, a presend judge checks that it sounds like you and matches your facts. If it doesn't, the judge fixes or blocks it, so what goes out reads like your business wrote it.

Question 7

What happens when Cura doesn't know the answer?

Accepted Answer

It says so and hands the conversation to a person — with the full thread and the reason it stepped back, so whoever picks it up is already caught up. Cura never invents a price, a time, or a policy. Not knowing is the point: like a good teammate, it passes the question to someone who can answer instead of guessing.

Question 8

Does the AI make things up (hallucinate)?

Accepted Answer

Cura answers only from your business's own knowledge, and a presend judge checks every reply before it sends — pass, fix, or retry. It never invents prices, availability, or policies; when it isn't sure, it hands off to a human rather than guessing. The judge is there specifically to stop a wrong answer from reaching a customer.

Question 9

How does Cura book appointments?

Accepted Answer

Cura handles the booking conversation end to end — it answers the questions a customer has, proposes times, confirms the appointment, and records it. When something falls outside what it can confirm, it hands the conversation to your team rather than promising a slot it can't guarantee.

Question 10

Does it work after hours?

Accepted Answer

Yes — Cura answers around the clock, including nights, weekends, and holidays. The after-hours message that used to sit unanswered until morning gets a real reply in the moment, which is often where bookings are won or lost. It respects quiet hours for outbound follow-ups so customers aren't messaged in the middle of the night.

Question 11

Can I review messages before they send?

Accepted Answer

Yes. Cura runs on a trust ladder — Off, then Draft, then Auto — that you set per channel and per conversation type. In Draft mode, Cura writes the reply and your team approves it before it goes out; you switch a conversation type to Auto only once it consistently sounds right. You earn into autonomy the way you would with a new hire.

Question 12

Will it spam my customers?

Accepted Answer

No. Automated follow-ups are capped at two touches per seven days, quiet hours are respected, and Cura stays silent for four hours after any human reply so it never talks over your team. A customer should never feel chased.

Question 13

Do I stay in control / can I turn it off?

Accepted Answer

Yes, completely. You control the trust ladder per channel and conversation type, and you can drop any conversation — or the whole agent — back to Off or Draft at any time. Cura is built to work under your supervision, not around it.

Question 14

Is my data private?

Accepted Answer

Your data stays yours and is never sold. Cura only uses your business's own knowledge — your replies, prices, and policies — to answer customers, and a presend judge keeps replies inside those facts. You keep full ownership of your conversation history and customer records.

Question 15

Which channels does Cura work on?

Accepted Answer

Cura works wherever your customers already message you — WhatsApp, LINE, Instagram, Messenger, SMS, and website chat — all from one inbox. You connect your busiest channel first and add the others as you go. Every conversation, across every channel, lands in the same place with the same CRM record.

Question 16

Can it reply in other languages?

Accepted Answer

Yes — Cura reads and replies in the language each customer writes in, register and all, in any language. The presend judge hard-blocks any reply that comes back in the wrong language, so a customer who wrote in Thai never gets answered in English. Multilingual support is built in, not a bolt-on.

Question 17

How much does Cura cost?

Accepted Answer

Cura starts at $99/mo, priced per monthly active customer — the customers you actually exchange messages with that month. Plans scale with that volume rather than with messages or seats, and every tier is published on the pricing page. Contacts sitting quietly in your CRM don't count toward the price.

Question 18

Are there per-message fees?

Accepted Answer

No. You pay for the monthly active customers you actually talk to, and a long back-and-forth costs exactly the same as a one-line reply. Per-message pricing makes you ration the follow-ups that win bookings back — Cura is priced so it can just do its job.

Question 19

Is there a contract?

Accepted Answer

No. Every plan is monthly and you can cancel anytime, with no lock-in. Your conversation history and customer records stay exportable, so you're never trapped by your own data.

Questions, answered.

Still have a question? Watch it work.