Dive schools· Dive centers · Freediving · Liveaboards · Snorkel tours

Berlin is comparing dive schools. You're at 18 meters.

Cura answers course questions the moment they arrive, holds spots, and collects the forms before the boat leaves. You teach — it types.

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From $99/moNo per-message feesAnswers in any language
01

Course questions answered anytime

02

Spots held across timezones

03

Medical forms collected pre-trip

04

Certified divers invited back

[01] The problem/ Where the revenue goes quiet

Where dive schools leak revenue.

Not from bad service. One team, six channels, twenty-four hours. These are the three leaks Cura closes first.

Leak — 01

Timezone gaps

You're at 18 meters when Europe wakes up and starts comparing dive schools.

Leak — 02

Trip logistics

Pickup times, gear sizes, medical forms — asked again for every booking, lost again in every thread.

Leak — 03

One-and-done divers

Certified students who'd book an Advanced course or a liveaboard — if anyone ever asked.

[02] The front desk, live/ Inbox · CRM · Bookings · Follow-up

This is a dive shop running on Cura.

Your inbox, your calendar, your divers — handled. Watch it cycle, or click around.

4 openCura on duty
LLena · Berlin

Two beginners, Open Water first week of March — price?

Spots held
JJin · Seoul

Is the fun dive OK with 12 logged dives?

Answered
TTomás · Madrid

What time is pickup tomorrow? And I'm a size 44 fin

Logged
AAmelie · Lyon

We got certified with you last year — any liveaboards in May?

Qualified
Tomás · MadridWhatsApp
What time is pickup tomorrow? And I'm a size 44 fin
Cura is drafting
Reply to Tomás
[03] How Cura works/ Receive → Understand → Act → Learn

Four steps. Every message.

Not a diagram — the actual pipeline. A diver's message moves from a channel to a booking, with the judge checking every word on the way.

STEP — 01

Receive

A message arrives on any channel. Cura attaches who this is, what they've bought, and what they asked last time.

channels: whatsapp · line · instagram · messenger · sms · web
STEP — 02

Understand

Language, intent, urgency, sentiment. A price question is not a parking question — and neither is an emergency.

detects: language · intent · lead score · escalation triggers
STEP — 03

Act

Drafts the reply from your knowledge base, books the slot, schedules the reminder — then a judge checks every word before it sends.

verdicts: pass · fix · retry · blocks wrong language & made-up facts
STEP — 04

Learn

Every edit becomes a lesson. The correction you make on Tuesday is how Cura answers everywhere by Wednesday.

your team's overrides are the roadmap
[04] The lifecycle/ Respond · Qualify · Reactivate

Three motions, running around the clock.

01 — Respond

Answer first.

Berlin wakes up while you’re at 18 meters. Cura answers course questions the moment they land — and holds the spots.

Lena · BerlinTwo beginners, Open Water first week of March — price?Spots held
Jin · SeoulIs the fun dive OK with 12 logged dives?Answered
Tomás · MadridWhat time is pickup tomorrow? And I'm a size 44 finLogged
02 — Qualify & book

Fill the calendar.

Prerequisites checked, dates offered, deposit collected — and the medical forms requested in the same conversation.

07:40Hotel pickups · 6 diversConfirmed
09:00Open Water · day 1 · Lena +1In flight
13:00Fun dive · Jin · 12 logged divesConfirmed
03 — Reactivate

Close the loops.

Six months after certification: “Ready for Advanced?” Sent to exactly the right divers, not the whole list.

On bookingMedical form + gear sizes collected in the same threadWhatsApp
T-48 hoursChase missing forms — the boat list closes cleanWhatsApp
T-12 hoursPickup time, what to bring, weather wordWhatsApp
[05] Trust, earned in stages/ Off → Draft → Auto

Start in Draft. Turn on Auto when you trust it.

In Draft, nothing sends without you.Cura writes and checks every reply, then holds it for your one tap — switch a conversation type to Auto only once it's earned.

Care, not campaigns. The third automated touch never sends — the platform blocks it.

The judge, live. Every reply gets a verdict — pass, fix, or retry — before it reaches a diver.

[06] The human handoff

It never guesses. It hands off — like your best hire would.

The most useful thing an AI can do is know what it doesn't know. When a question is out of scope, sensitive, or just unusual, Cura doesn't improvise a price or a policy — it brings in a person, with the full thread and the reason it paused, so whoever takes over is already up to speed. A handoff beats a confident wrong answer, every time.

Escalated to youJin disclosed asthma on his medical form.

Medical clearance isn’t a chat reply. Cura paused the booking and flagged your instructor with the form attached — before the boat list closed.

[07] The math/ Your inputs, your estimate

What does the silence cost a dive shop?

Slide to your numbers. The defaults are a starting point for dive schools — yours will be more exact.

Your numbers, not ours.

Average customer valueWhat one booking is worth to you$380
Inquiries per weekAcross every channel40
Missed or answered lateAfter hours, weekends, busy moments38%
Convert when answered wellYour close rate on a prompt, warm reply30%

These are estimates from your own inputs — not a promise. The honest version: if messages are going unanswered, some of them were bookings.

Estimated from your inputs
Revenue currently leaking
$0/ month
15.2/week missed × 30% close × $380 × 4 weeks
Conversations Cura would handle
0/ month
40/week × 4 weeks
Team hours back
~0hrs / month
at a conservative 3–4 minutes per inquiry
[08] Security/ Encryption · Access · Your data

Your divers' data, handled with care.

Cura is built so an agent only ever touches what you allow — and what it learns stays yours.

01 — Encryption

Encrypted, end to end.

Every message and record is encrypted in transit and at rest.

02 — Access

Scoped integrations.

An agent only reaches the data and channels you connect — nothing more.

03 — Control

Roles & permissions.

Decide who on your team can read, reply, or change settings.

04 — Ownership

Your data trains nothing.

Your conversations are yours and are never used to train models.

Need a formal review?Deeper security controls and a hands-on review come with the Enterprise plan.
Enterprise
[09] Fair questions/ Asked by every dive shop owner

The questions you're right to ask.

Yes — Cura drafts from your saved replies, policies, and tone, not a generic script. Start in Draft mode: your team approves every reply until it sounds right, then you switch to Auto one conversation type at a time.

Your next diver is already typing. Answer first.

Connect a channel this afternoon and run Draft mode until Cura sounds like you. If it doesn't, don't ship a single reply.

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