Salons· Hair · Nails · Brows & lashes · Barbershops

The 9 pm DM books with whoever replies.

Cura answers every DM in seconds with real availability and the right stylist. The booking is yours before the next salon opens the app.

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From $99/moNo per-message feesAnswers in any language
01

9 pm DMs answered at 9 pm

02

Cancellations refilled, not lost

03

Regulars nudged when cadence slips

04

Day-before confirmations, automatic

[01] The problem/ Where the revenue goes quiet

Where salons leak revenue.

Not from bad service. One team, six channels, twenty-four hours. These are the three leaks Cura closes first.

Leak — 01

Slow DM replies

A Saturday request answered Monday morning is a booking your competitor already took.

Leak — 02

Gap slots

Tuesday 2 pm cancellations stay empty because nobody has time to message the waitlist.

Leak — 03

Drifting regulars

The every-6-weeks client quietly becomes every-12-weeks. Nobody notices until revenue dips.

[02] The front desk, live/ Inbox · CRM · Bookings · Follow-up

This is a salon running on Cura.

Your inbox, your calendar, your clients — handled. Watch it cycle, or click around.

4 openCura on duty
CChloe B.

Anything Saturday afternoon for balayage?

Booked
MMarta S.

Need to cancel tomorrow 2pm, so sorry!!

Slot refilled
YYara H.

How much is a full head of highlights + cut?

Answered
NNaomi T.

It's been a while 🙈 can I get my usual with Ana?

Rebooked
Naomi T.Instagram
It's been a while 🙈 can I get my usual with Ana?
Cura is drafting
Reply to Naomi
[03] How Cura works/ Receive → Understand → Act → Learn

Four steps. Every message.

Not a diagram — the actual pipeline. A client's message moves from a channel to a booking, with the judge checking every word on the way.

STEP — 01

Receive

A message arrives on any channel. Cura attaches who this is, what they've bought, and what they asked last time.

channels: whatsapp · line · instagram · messenger · sms · web
STEP — 02

Understand

Language, intent, urgency, sentiment. A price question is not a parking question — and neither is an emergency.

detects: language · intent · lead score · escalation triggers
STEP — 03

Act

Drafts the reply from your knowledge base, books the slot, schedules the reminder — then a judge checks every word before it sends.

verdicts: pass · fix · retry · blocks wrong language & made-up facts
STEP — 04

Learn

Every edit becomes a lesson. The correction you make on Tuesday is how Cura answers everywhere by Wednesday.

your team's overrides are the roadmap
[04] The lifecycle/ Respond · Qualify · Reactivate

Three motions, running around the clock.

01 — Respond

Answer first.

The 9 pm DM gets a 9 pm answer — real availability, the right stylist, while the next salon is closed.

Chloe B.Anything Saturday afternoon for balayage?Booked
Marta S.Need to cancel tomorrow 2pm, so sorry!!Slot refilled
Yara H.How much is a full head of highlights + cut?Answered
02 — Qualify & book

Fill the calendar.

Cura matches the service to the stylist, quotes the duration, and holds the slot until they confirm.

10:00Chloe B. · BalayageConfirmed
11:30Yara H. · Highlights + cutConfirmed
13:30Naomi T. · Her usual with AnaDrafted
03 — Reactivate

Close the loops.

Cancellations refilled from the waitlist. Regulars nudged when six weeks quietly becomes twelve.

+3 weeks overdue“Time for a refresh? Ana has Saturday 13:30 open”Instagram
+1 weekOne gentle follow-up with two new slots — then stopInstagram
No replyFlag for the front desk · frequency caps respectedInternal
[05] Trust, earned in stages/ Off → Draft → Auto

Start in Draft. Turn on Auto when you trust it.

In Draft, nothing sends without you.Cura writes and checks every reply, then holds it for your one tap — switch a conversation type to Auto only once it's earned.

Care, not campaigns. The third automated touch never sends — the platform blocks it.

The judge, live. Every reply gets a verdict — pass, fix, or retry — before it reaches a client.

[06] The human handoff

It never guesses. It hands off — like your best hire would.

The most useful thing an AI can do is know what it doesn't know. When a question is out of scope, sensitive, or just unusual, Cura doesn't improvise a price or a policy — it brings in a person, with the full thread and the reason it paused, so whoever takes over is already up to speed. A handoff beats a confident wrong answer, every time.

Escalated to youMarta says her color came out darker than she asked for.

Cura didn’t improvise an apology policy. It flagged the thread with her photos, formula notes, and visit history — ready for your call.

[07] The math/ Your inputs, your estimate

What does the silence cost a salon?

Slide to your numbers. The defaults are a starting point for salons — yours will be more exact.

Your numbers, not ours.

Average customer valueWhat one booking is worth to you$85
Inquiries per weekAcross every channel120
Missed or answered lateAfter hours, weekends, busy moments35%
Convert when answered wellYour close rate on a prompt, warm reply32%

These are estimates from your own inputs — not a promise. The honest version: if messages are going unanswered, some of them were bookings.

Estimated from your inputs
Revenue currently leaking
$0/ month
42/week missed × 32% close × $85 × 4 weeks
Conversations Cura would handle
0/ month
120/week × 4 weeks
Team hours back
~0hrs / month
at a conservative 3–4 minutes per inquiry
[08] Security/ Encryption · Access · Your data

Your clients' data, handled with care.

Cura is built so an agent only ever touches what you allow — and what it learns stays yours.

01 — Encryption

Encrypted, end to end.

Every message and record is encrypted in transit and at rest.

02 — Access

Scoped integrations.

An agent only reaches the data and channels you connect — nothing more.

03 — Control

Roles & permissions.

Decide who on your team can read, reply, or change settings.

04 — Ownership

Your data trains nothing.

Your conversations are yours and are never used to train models.

Need a formal review?Deeper security controls and a hands-on review come with the Enterprise plan.
Enterprise
[09] Fair questions/ Asked by every salon owner

The questions you're right to ask.

Yes — Cura drafts from your saved replies, policies, and tone, not a generic script. Start in Draft mode: your team approves every reply until it sounds right, then you switch to Auto one conversation type at a time.

Your next client is already typing. Answer first.

Connect a channel this afternoon and run Draft mode until Cura sounds like you. If it doesn't, don't ship a single reply.

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