Veterinary· Small animal · Exotics · Mobile vets · Pet hospitals

“Is this an emergency?” can't wait until 9 am.

Cura answers worried owners with care, books the right urgency, and escalates real emergencies to your team instantly. Every pet's care calendar stays on track.

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From $99/moNo per-message feesAnswers in any language
01

Midnight worries answered with care

02

Real emergencies escalated instantly

03

Vaccine reminders per pet, not owner

04

Day-3 post-op check-ins, every time

[01] The problem/ Where the revenue goes quiet

Where veterinary leak revenue.

Not from bad service. One team, six channels, twenty-four hours. These are the three leaks Cura closes first.

Leak — 01

Anxious after-hours questions

“Is this an emergency?” deserves a calm, immediate answer — not a 9 am voicemail reply.

Leak — 02

Vaccine drift

Boosters and annual shots slip by weeks because reminder postcards don't work anymore.

Leak — 03

Post-op silence

The day-3 “how is she healing?” check that builds loyalty — and almost never happens.

[02] The front desk, live/ Inbox · CRM · Bookings · Follow-up

This is a vet clinic running on Cura.

Your inbox, your calendar, your pet parents — handled. Watch it cycle, or click around.

4 openCura on duty
DDaniel + Mochi

He's been scratching his ear all day — should we come in?

Visit booked
SSara + Biscuit

Is Biscuit due for her rabies booster?

Reminder set
OOmar + Luna

Luna won't eat since the surgery, is that normal??

Escalated
GGrace + Pepper

Can we get Pepper's vaccination records for travel?

Sent
Sara + BiscuitWhatsApp
Is Biscuit due for her rabies booster?
Cura is drafting
Reply to Sara
[03] How Cura works/ Receive → Understand → Act → Learn

Four steps. Every message.

Not a diagram — the actual pipeline. A pet parent's message moves from a channel to a booking, with the judge checking every word on the way.

STEP — 01

Receive

A message arrives on any channel. Cura attaches who this is, what they've bought, and what they asked last time.

channels: whatsapp · line · instagram · messenger · sms · web
STEP — 02

Understand

Language, intent, urgency, sentiment. A price question is not a parking question — and neither is an emergency.

detects: language · intent · lead score · escalation triggers
STEP — 03

Act

Drafts the reply from your knowledge base, books the slot, schedules the reminder — then a judge checks every word before it sends.

verdicts: pass · fix · retry · blocks wrong language & made-up facts
STEP — 04

Learn

Every edit becomes a lesson. The correction you make on Tuesday is how Cura answers everywhere by Wednesday.

your team's overrides are the roadmap
[04] The lifecycle/ Respond · Qualify · Reactivate

Three motions, running around the clock.

01 — Respond

Answer first.

“Is this an emergency?” gets a calm answer at midnight — and a real emergency gets your on-call vet, instantly.

Daniel + MochiHe's been scratching his ear all day — should we come in?Visit booked
Sara + BiscuitIs Biscuit due for her rabies booster?Reminder set
Omar + LunaLuna won't eat since the surgery, is that normal??Escalated
02 — Qualify & book

Fill the calendar.

Cura asks the right questions, books the right urgency, and sends the prep instructions per pet.

09:00Luna · Post-op suture checkIn flight
10:30Biscuit · Rabies boosterConfirmed
14:00Mochi · Ear infection recheckConfirmed
03 — Reactivate

Close the loops.

Vaccines, boosters, post-op check-ins — per pet, not per owner, without a single postcard.

Day 1“How is she settling in tonight?”WhatsApp
Day 3Eating, wound, energy — a worrying answer pages the on-call vetWhatsApp
Day 10Suture-removal reminder with two open slotsWhatsApp
[05] Trust, earned in stages/ Off → Draft → Auto

Start in Draft. Turn on Auto when you trust it.

In Draft, nothing sends without you.Cura writes and checks every reply, then holds it for your one tap — switch a conversation type to Auto only once it's earned.

Care, not campaigns. The third automated touch never sends — the platform blocks it.

The judge, live. Every reply gets a verdict — pass, fix, or retry — before it reaches a pet parent.

[06] The human handoff

It never guesses. It hands off — like your best hire would.

The most useful thing an AI can do is know what it doesn't know. When a question is out of scope, sensitive, or just unusual, Cura doesn't improvise a price or a policy — it brings in a person, with the full thread and the reason it paused, so whoever takes over is already up to speed. A handoff beats a confident wrong answer, every time.

Escalated to you“Luna won’t eat since the surgery — is that normal??”

Cura doesn’t guess on post-op symptoms. It paged Dr. Park at 11:48 pm with Luna’s chart, the surgery date, and the owner’s exact words.

[07] The math/ Your inputs, your estimate

What does the silence cost a vet clinic?

Slide to your numbers. The defaults are a starting point for veterinary — yours will be more exact.

Your numbers, not ours.

Average customer valueWhat one booking is worth to you$140
Inquiries per weekAcross every channel75
Missed or answered lateAfter hours, weekends, busy moments28%
Convert when answered wellYour close rate on a prompt, warm reply32%

These are estimates from your own inputs — not a promise. The honest version: if messages are going unanswered, some of them were bookings.

Estimated from your inputs
Revenue currently leaking
$0/ month
21/week missed × 32% close × $140 × 4 weeks
Conversations Cura would handle
0/ month
75/week × 4 weeks
Team hours back
~0hrs / month
at a conservative 3–4 minutes per inquiry
[08] Security/ Encryption · Access · Your data

Your pet parents' data, handled with care.

Cura is built so an agent only ever touches what you allow — and what it learns stays yours.

01 — Encryption

Encrypted, end to end.

Every message and record is encrypted in transit and at rest.

02 — Access

Scoped integrations.

An agent only reaches the data and channels you connect — nothing more.

03 — Control

Roles & permissions.

Decide who on your team can read, reply, or change settings.

04 — Ownership

Your data trains nothing.

Your conversations are yours and are never used to train models.

Need a formal review?Deeper security controls and a hands-on review come with the Enterprise plan.
Enterprise
[09] Fair questions/ Asked by every vet clinic owner

The questions you're right to ask.

Yes — Cura drafts from your saved replies, policies, and tone, not a generic script. Start in Draft mode: your team approves every reply until it sounds right, then you switch to Auto one conversation type at a time.

Your next pet parent is already typing. Answer first.

Connect a channel this afternoon and run Draft mode until Cura sounds like you. If it doesn't, don't ship a single reply.

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