AI front desk

The AI front desk, for businesses that run on relationships.

An AI front desk answers every message, qualifies and books, follows up, and remembers every customer — across every channel, around the clock. Cura is that front desk, built for service businesses.

[01] What is an AI front desk?/ The definition

An AI front desk is software that does what a great receptionist does — answers every message, qualifies and books, follows up, and remembers every customer — across all your channels, around the clock. Cura is an AI front desk built for service businesses.

It isn't a phone line or a single web widget. It's the always-on layer that sits across WhatsApp, LINE, Instagram, Messenger, SMS, and website chat, so the work that used to pile up between visits gets handled the moment it arrives — no matter the hour or the language.

[02] What it handles/ The job

Four jobs, handled around the clock.

The same front-desk work a receptionist does — done in the moment, on every channel, without burning out.

01

Answers every message

Every question gets a real reply in the moment — at 11 pm, on weekends, during the lunch rush. The message that used to sit unanswered until morning is handled now.

02

Qualifies and books

It asks the right questions, proposes times, confirms the appointment, and writes it to your calendar — the whole booking conversation, end to end.

03

Follows up automatically

Reminders, no-show recovery, the re-engagement nobody has time to send — handled, on its own, within guardrails so no one ever feels chased.

04

Remembers every customer

Each conversation lands in a CRM record that follows the customer across every channel, so the next message picks up where the last one left off.

[03] It's not a chatbot./ The difference

A chatbot follows a script; an AI front desk acts. A chatbot answers from a decision tree and breaks the moment a customer goes off-script. Cura understands real messages, books the appointment, follows up on its own, and hands off to a person when judgment is needed.

[04] Every channel, in any language./ Where it works

Cura works wherever your customers already message you — WhatsApp, LINE, Instagram, Messenger, SMS, and website chat — all from one inbox. Every conversation, across every channel, lands in the same place with the same CRM record.

It reads and replies in the language each customer writes in, register and all — any language. A presend judge hard-blocks any reply that comes back in the wrong language, so a customer who wrote in Thai never gets answered in English.

[05] It earns your trust./ You stay in control

Cura runs on a trust ladder — Off, then Draft, then Auto — that you set per channel and per conversation type. In Draft mode it writes the reply and your team approves it; you switch a conversation type to Auto only once it consistently sounds right. You earn into autonomy the way you would with a new hire.

Before any reply sends, a presend judge checks it — pass, fix, or retry — so it never invents a price, a time, or a policy. When it isn't sure, it hands the conversation to a person with the full thread and the reason it stepped back.

[06] Built for your front desk./ By industry

Tuned to the way your front desk works.

The questions, the bookings, and the follow-ups look different in every trade. See how Cura fits yours.

See your front desk answer for itself.

Connect your busiest channel and watch Cura draft on real conversations. Nothing sends until you approve.

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